Q1 2021 Performance of Top iOS Film & Television Apps in the US

In the first quarter of 2021, the Film & Television category on the iOS platform saw significant user interaction across various apps. Data sourced from Sensor Tower provides a glimpse into the performance of the top applications in this segment within the United States.

Netflix maintained a steady flow of weekly active users, starting with 21M in the last week of December and slightly fluctuating to 19M by the end of March. Downloads began at 615K and saw a dip to around 496K towards the quarter's end. Revenue trends remained strong, with figures hovering above 2M USD weekly, peaking at 2.4M USD in late February.

HBO Max: Stream TV & Movies showcased an impressive revenue increase, starting at 2.8M USD and soaring to 5.7M USD in the final week of March. Downloads saw a significant spike in the same period, jumping from 592K to 1.3M. The app's active users rose steadily from 3.3M to 4M during the quarter.

Disney's streaming service, Disney+, saw its revenue fluctuate, with a notable peak at 5.3M USD in mid-January, before settling back to 3.3M USD by March's end. Downloads remained above the 300K mark, while active users showed an upward trend, starting at 5.9M and reaching a high of 6.5M at the beginning of March.

Hulu: Watch TV shows & movies experienced a consistent revenue stream, maintaining above 2M USD weekly, and peaking at 2.7M USD in late February. The app's downloads started at 440K and ended the quarter with around 386K, while weekly active users remained above the 12M mark throughout the quarter, with a slight increase towards the end.

Lastly, Amazon Prime Video demonstrated a steady revenue stream with a peak at 1.1M USD in early March. Downloads saw a significant jump to 898K in the first week of March, from a starting point of 363K. Active users numbered around 3.4M at the beginning of the quarter and showed a slight decrease to just under 3M by the quarter's end.

For more detailed insights and data on app performance, Sensor Tower's comprehensive analytics platform offers an in-depth look at the app market trends and user engagement.